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The UKā€™s Most Eco-Friendly Cities in 2024

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At Oceans, we pride ourselves on providing a sustainable product to our customers, with full transparency on the manufacturing processes we use.Ā 

But, if the UK has any chance of meeting the government's target of Net Zero by 2050, huge measures need to be put in place across the country that will help reduce the carbon output. We're helping to reduce carbon footprints with our plastic free toilet rolls.

With that in mind, we wanted to find out which cities are the most environmentally friendly, using several key metrics to determine the areas that are most and least prepared to eventually become fully sustainable.Ā 

The analysis scored the cities across five key metrics, giving each an index score to determine the final ranking:

  • EV charging points (per 100k of the population
  • Littering reports (per 100k of the population)
  • Average distance to the nearest park/ greenspace
  • Average monthly searches for ā€˜ecoā€™ terms (per 100k of the population)
  • Percentage of yearly waste recycled

Here are the most eco-friendly cities in the UK:Ā 

City
EV points
Littering reports
Average monthly searches for 'eco' terms
Percentage of yearly waste recycled
Average distance to nearest park (meters)
Index score
1Bristol 34.33 437.88 494.08 47% 333 35
2Sheffield 46.75 792.72 274.7 34% 567 36
3Cheltenham 60.37 460.51 429.46 53% 586 37
4Birmingham 49.05 500.35 341.36 21% 527 37
5Milton Keynes 303.52 105.39 397.26 48% 611 38
6Solihull 317.47 68.69 180.08 43% 1,175 38
7Exeter 158.53 19.02 228.29 52% 533 39
8Cambridge 122.44 16.37 159.11 49% 688 39
9Reading 134.93 62.31 245.33 45% 594 39
10Oxford 101.29 176.82 74.94 57% 531 40
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EV points
EV points
Littering reports
Average monthly searches for 'eco' terms
Percentage of yearly waste recycled
Average distance to nearest park (meters)
Index score
Per 100k of the population
1Bristol 34.33
2Sheffield 46.75
3Cheltenham 60.37
4Birmingham 49.05
5Milton Keynes 303.52
6Solihull 317.47
7Exeter 158.53
8Cambridge 122.44
9Reading 134.93
10Oxford 101.29
View more

Results Overview

In the study, we analysed 70 cities in total, however, the majority tied for various positions on the list, meaning there are only 25 places in the rankings. Bristol was the only location in first place though, boasting strong figures in multiple categories, including having the shortest average distance to a park/ greenspace at 333m, the second highest searches for key terms per month (494.08), and a recycling percentage of 47%.Ā Ā 

Second place Sheffield was also the only city to rank in that position, likewise with Liverpool in eighth. The rest of the top 10, however, comprises of cities ranking in the same position with three in fifth, sixth, and ninth, along with two in third, fourth, seventh, and tenth.Ā 

At the other end of proceedings, Northampton and Stoke shared last place, with both having some shocking stats, including the former having just 9.4 EV chargers per 100,00 people and the most littering reports by far, with 369.59.

Huddersfield placed just above, thanks to a low recycling rate of 25% and the second lowest number of EV chargers per 100k, with just 10.59.Ā  Proceeding the West Yorkshire town is Blackpool and St. Helens, who tie in 23rd place with both performing poorly across all metrics.

Above the North West locations is a three-way tie between Blackburn, Hull and Southend. They are followed by Luton, Slough, Telford, and Watford who complete the bottom five.Ā 

Key Findings

The analysis showed that generally, the UKā€™s biggest and most populated cities were better prepared for a transition into net zero emissions. This is evident from the fact that the top 10 contained Bristol, Sheffield, London, Manchester, Leeds, Liverpool, Glasgow and Edinburgh.

Of course, not every densely populated city ranked near the top, as Leicester and Belfast proved with both placing 19th. But generally, it would appear that these two are outliers, with the rest of the bigger cities all ranking in the upper half of the list.

EV Charging Points

When it comes to EV charging points, the city with the most is Coventry having 497.5 per 100,000 of its population. This may be a surprise to many, but the West Midlands city has put millions into developing its vast network of chargers and recent news indicates that investment will continue.Ā 

In stark contrast, overall last place Northampton also ranks bottom of the list for this metric, having just 9.45 for every 100,000 residents ā€“ the only city to register under double figures. Huddersfield didnā€™t fare much better, with 10.59, meaning it is the one location analysed in the study that comes close to last place.

Littering

Aberdeen had a remarkably low number of littering reports, recording just 3.06 per 100,000 people. While this metric isnā€™t completely foolproof in terms of the actual litter on the streets, it does indicate how big the problem may be in each city ā€“ the more reports, the more likely it's getting out of control.

South Yorkshire-based Sheffield ranks at the opposite end of the table by some distance, reporting 792.72 for every 100,000th person. That was 292.17 more than Birmingham, which placed just above the Steel City.Ā Ā 

Search Volume

Manchester places top for search volume, having the highest average number of searches for key terms related to ā€˜eco-livingā€™, recording 512.11 per 100,000 of its population. Overall winner Bristol wasnā€™t far behind, recording 494.08 searches on average each month.Ā 

Newport recorded no searches for the key terms analysed over the last 12 months, meaning it ranks in last place. Every other city on the list had at least some volume for the comprehensive list of terms.Ā Ā 

Recycling

Looking at the percentage of waste that has been recycled in each city over the last 12 months, Oxford places top having an impressive 57%. This was one of eight locations that had a ratio over 50%, with Cheltenham, Gloucester, Exeter, Telford, Crawley, Worthing and Watford all following closely.

At the other end of proceedings, Dundee had the lowest figure at just 18% of the cityā€™s waste being recycled. Fellow Scottish city, Edinburgh ranks just above with 21%, tying with Birmingham for second to last position.Ā Ā 

Parks and Greenspaces

Despite performing poorly in most categories, Huddersfield ranks top of the pile for distance to parks and greenspaces, with the average citizen having to walk just 280 meters to their nearest one. Similarly, Stoke (which also ranked poorly overall) did well in this metric, recording an average distance just one meter further than Huddersfield.

Colchester was found to be the city with the highest average distance to public parks and greenspaces at 1,331 meters. Only three other locations had a distance of over 1,000, as Solihull (1,175), Maidstone (1,162), and Basingstoke (1,020) ranked just above Essex-based city.Ā Ā 

Methodology

The study took 70 of the UKā€™s biggest cities and gathered data for each on the following five metrics:

  1. EV points per 100k

  2. Littering reports per 100k in the last 12 months (inverse rank)Ā 

  3. Percentage of waste recycled over the last 12 monthsĀ 

  4. Average monthly searches for a comprehensive list of key terms per 100kĀ 

  5. Average distance to nearest park (inverse rank)Ā 


To determine the final rankings, the values of each metric were normalised and added together for each location to assign an overall index score.Ā Ā Ā Ā 

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